The Nefertiti Lift: Why Neck Botox Is Gaining Popularity

Aging affects everyone differently, but one of the most common areas people start to notice change is the neck and lower face. As the skin starts to lose firmness, the shape of the jawline softens. The neck may develop horizontal lines or vertical bands. These subtle shifts can make the face appear older, even if the rest of the skin looks smooth and well cared for.

The Nefertiti Lift is a non-surgical cosmetic procedure that uses Botox® to reduce the impact of muscle movement on the lower face and neck. It helps restore a cleaner jawline, softens visible bands in the neck, and supports a more refined facial contour. At The Moore Center in Athens, GA, more people are choosing this treatment as part of their personal care routine.

This approach works well for people looking to manage early signs of aging or for those who want a boost in facial definition without committing to a surgical lift. If you’re starting to notice sagging or changes in your lower face, here’s what to know before deciding whether this treatment fits your needs.

What the Nefertiti Lift Targets

Over time, the platysma muscle which runs from the collarbone up to the jaw can become more active or prominent. It pulls downward on the face and neck, contributing to a few familiar concerns:

• Vertical lines that appear when you tense your neck
  
  
• A soft or sagging appearance along the jawline
  
  
• A downward pull at the corners of the mouth
  
  
• Wrinkling across the neck, sometimes called “tech neck”
  
  

Botox® can interrupt this muscle activity. By relaxing the platysma and nearby muscles that contribute to downward pull, the face appears lifted in a natural way. The treatment doesn’t freeze your features. It just reduces the constant muscle tension that pulls facial tissues lower.

This is especially helpful for people with early to moderate signs of aging in the neck. It won’t stop the natural aging process, but it can slow the appearance of certain changes and help you maintain a smoother profile.

How the Treatment Works

This procedure involves a series of injections in the lower face, jawline, and neck. Every client is assessed individually, and the number of injection points depends on the way your muscles move and what you’re hoping to improve.

The treatment process typically includes the following steps:

1. Consultation and Evaluation

During your visit, we’ll discuss what you’ve noticed, your goals, and any prior treatments you’ve had. We’ll also observe how your platysma and lower face muscles behave at rest and during movement. This helps us decide where to inject and how much Botox® is needed.

2. Injection Process

Using a very fine needle, we make a series of small injections into the muscles along the neck and jawline. These injections target the areas where muscle tension creates visible lines or drags the skin downward. Most clients experience only mild discomfort, similar to a brief pinch or sting.

3. Aftercare

Once your injections are complete, you’ll receive instructions to avoid rubbing or massaging the area for several hours. There’s no recovery period, and you can return to work or daily tasks the same day. The only restrictions are avoiding intense physical activity and keeping the treated area clean and undisturbed.

What to Expect After Treatment

Botox® does not produce instant results. It takes several days for the muscle activity to begin decreasing. Most people start to see improvement around day three, with the full effect visible by day ten to fourteen.

Results typically include:

• A more defined lower face
  
  
• Reduced appearance of vertical neck bands
  
  
• Smoother skin around the jawline
  
  
• Less visible downward pull around the corners of the mouth

These changes are subtle but noticeable. You’ll still look like yourself—just slightly more refreshed and balanced in the lower third of the face.

The effects generally last three to four months. With regular maintenance, many clients are able to preserve a more youthful look for years without surgery or major downtime.

Who Is a Good Fit?

The Nefertiti Lift is best for individuals showing mild to moderate sagging or banding in the lower face or neck. 

It works especially well for people who:

• Are in their late 30s to early 60s
  
  
• Have strong platysma muscle movement
  
  
• Want a low-commitment cosmetic treatment
  
  
• Are not ready for—or not interested in—surgical procedures
  
  
• Prefer natural-looking results

It may not be the right choice for people with heavy skin laxity, large amounts of submental fat (fat beneath the chin), or very deep-set neck folds. In those cases, alternative treatments like skin tightening, Kybella, or surgical options may provide better results.

Treatment Combinations

Many clients choose to combine the Nefertiti Lift with other aesthetic procedures for more comprehensive improvement. Botox® in the neck can complement:

• Cheek and jawline fillers for structural support
  
  
• Kybella for fat reduction under the chin
  
  
• Radiofrequency microneedling for improved skin tone
  
  
• Medical-grade skincare for better surface texture

The lower face is affected by more than just muscle tension. Skin thickness, fat distribution, and bone structure all play a role. Addressing multiple factors with a combined approach often produces the most balanced result.

Why More People Are Choosing This Treatment

This approach has grown in popularity for several reasons:

• It’s simple and relatively quick
  
  
• Results are natural and do not require recovery
  
  
• It can be adjusted over time as needs change
  
  
• It helps maintain facial structure in a subtle way
  
  
• It appeals to both first-timers and those who already use injectables

A more defined neck and jawline can improve the appearance of the entire face. It draws attention upward, frames the features more clearly, and contributes to a more rested look. 

Many clients report that after treatment, they feel more comfortable in photos and more confident in how they present themselves.